CAVA103/CAVA104

Design Thinking – Post 6

aluminium poster carbon
Through research and experimentation I have concluded the relevant pictures and message which must be used for the project. The use of the icons with text explaining each underneath allows the viewer to be placed in a position where they reflect upon the impact just one aluminium can has on our daily lives. The use of the colour green allows us to reflect upon the issue of the environment and the ideas of reusing and recycling that is commonly concerned with Global Warming and Climate Change. This posters is simple yet portrays a direct message of how easy it is to recycle, and slow down Global Warming and Climate change within Australia. The chosen text has been used to imply a aluminium/metal feel whilst using a serif to allow more of a flow for the body text. The black background allows both the images and text to stand out, focusing on the message itself.

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Design Thinking – Post 5

“A prototype aims to test particular aspects of a design solution, it must be made so that those aspects are present and can be effectively evaluated” (Abrose & Harris, 2010). I began prototyping by implementing three variations of my current design, I also adapted the use of icons I had illustrated, allowing me to move away from images accessed on the internet.

save planet posterI CAN RECYCLE POSTER

ONE CAN

These are my prototypes of the influence recycling just one aluminium can has on our daily lives, there is only slight changes between the three but I was unsure ton whether or not I successfully liked any of them. So I’m going to continue making slight changes and see how my development goes.

Design Thinking – Post 4

Ideate involves drawing “on the research gathered and the constraints established within the design stage. This information is used to create ideas with which to tackle the design brief” (Ambrose & Harris, 2010).

I then began to create a few simple sketches in class. I started with a few different ideas and by using the sketches I formed two basic posters in illustrator, below are the two original poster ideas that I formed with my initial design concepts. It has enabled me to visually experiment and brainstorm my ideas.

Poster 1 poster 3

After stating that we could not use images of the internet, I began to look into further depth and investigate further into the poster on the right. After sketching a few plans around this, I formed another poster in illustrator. Below is the poster which was created, it interprets many of the solutions in which recycling just one aluminium can may have within our daily lives.

poster 2

Although it does incorporate images of the internet in this sample poster, I knew my next step was discovering a method of avoiding these images and creating my own.

Design Thinking – Post 3

My goal is to create an A2 poster on the contemporary issue of global warming / climate change which will be used to educate and raise awareness in Australian society.

A key concept of the design stage of the Ambrose and Harris model is the design brief in other words the clients requirement for the jobs.  

Aim:

  • To produce a poster on the issue of global warming / climate change
  • To create awareness of the issue through the poster

Usage: The poster will be presented hard copy on Wednesday 24th September 2014.
Geographical Location: Target audience mainly resides in New South Wales, Australian schooling facilities.
Target Audience: Australian audience, but focusing on secondary and tertiary students to raise awareness about the issue.
Design Solution: A2 poster

From this I was able to develop the design brief as follows:
I’m going to design an A2 poster for the recycling of aluminium cans in concern for global warming / climate change for the Australian Aluminium Council LTD which will be aimed at secondary and tertiary students.

10668614_785466691476540_1904160379_nBelow is the mood board I have created:
Mood Board

Design Thinking – Post 2

After choosing the topic of climate change / global warming. I decided to do a little bit of research, listed below are some of my findings:

  • 66% of people believe climate change is occurring
  • 32% believe humans are the main cause
  • 57% of people continue to think that climate change poses a serious threat to our way of life over the coming decade
  • 47% of people feel that the things they do on a daily basis contribute to climate change

(Statistics obtained from http://climateinstitute.org.au/verve/_resources/TCI_ClimateOfTheNation2013_web.pdf)

Although after investigating into the issue of climate change / global warming, I began to narrow down aspects of our daily life which contribute to this. I came up with 10 idea:

  1. bringing own mugs for coffee rather than using plastic cups
  2. using public transport, walk or ride bike rather than using car as a medium of transport
  3. wash only full loads of laundry on a cold cycle
  4. unplug electronic appliances from power outlet when not in use or even if they’re turned off as they still use energy
  5. lower thermostat (air conditioner) in winter, raise in summer
  6. use energy efficient lighting such as fluorescent or LED lights
  7. recycle aluminium cans as they can be “renewed”
  8. use solar as energy source (such as solar panels or solar hot water systems)
  9. in regards to the industry providing affordable “clean” options such as electronic cars
  10. turn tap off between brushing teeth and reducing shower time

I then investigated and listed ways for a visual approach (for poster): humour, empathy, shock, positive approach, statistics, intriguing, memorable, disrupt behaviour, propaganda, educational, incentive scheme or photograph, text, illustrations.
With all this in mind I decided to focus my poster on aluminium cans and continued my research into this. Here are some of the discoveries I made as I researched this topic:

  • Production of aluminium products from recycled scrap material requires 90 – 95% less energy than the production of primary aluminium
  • Average Australians consume 6 kilograms worth of steel drink cans
  • 1.7 billion cans in total
  • Only 56% of aluminium cans recycled
  • Nearly three-quarters of all aluminium ever made since 1886 remains in use today
  • By recycling just six aluminium cans you can offset a 25km train trip, 17km bus ride or 10km journey in an average size car

Design Thinking – Post 1

For the module ‘Design Thinking’ our project is to create a visual response to a contemporary issue facing Australian society. With the two main contemporary
issues highlighted being:
1. Australia’s approach to asylum seekers arriving by boat
2. Australia’s approach to climate change / global warming
3. Choose your own topic (to be approved by staff)

Using Ambrose and Harris’ (2010) 7 stage design process model to design a poster on one of the key contemporary issues listed above we are to gain an understand of historical perspectives and represent multiple viewpoints. We are then instructed to research at least 3 different visual approaches to employ in our creative response. Using this model as a key to discover and define the specific issue and the way we wish to visually approach it. We must consider different viewpoints to avoid bias and maybe even influence our own perspective on a specific issue. Although to accompany the poster we are encouraged to keep a reflective journal. This journal will be used to write the report, the aim of this is to allow us to reflect on the creative design project in the ways of: reflecting on the design process and the outcomes of it, to identify and analyse significant incidents, to experience, identify and discuss. 

Researching the above issues I decided to look at the way other companies and designers have portrayed these issues. 

Beside are two interesting approaches I found towards climate change: The poster on the left represents rates of formation and consumption and the threatening of both of these as a whole. And the poster on the right represents the way changing conditions affect all living things and the way we rely on one another to sustain life. 

Beside are two interesting approaches I found towards asylum seekers: The poster on the left is the body shop campaign promoting awareness and educating customers, encouraging everyone to think about asylum seeks.  And the poster on the right represents the governments message to asylum seekers creating the message that they will not be settle here.