To Put In A Nutshell


The medias vast complexity allows it to range from entertainment, important messages and opinions to audiences on a large scale. Over the last six weeks of BCM110 topics from aspects of the media have been covered ranging from ‘television makes you fat’ to the influence of the Public Sphere. Through blogging my perception of the media within society has changed, as it has allowed me to communicate and reflect upon perceptions portrayed within the media.  I have successfully been able to determine the positive and negative aspects of the media in relation to the public sphere, media control and ownership, semiotics, concepts and theories.

The focus on who ‘controls’ the media and the role of the media in relation to the public sphere caught my attention. The idea of ‘controlling’ made me realise how greatly society is under the influence of the medias biased opinions on social and political issues that surround us.  Interacting with the idea of media control by Rupert Murdoch and Gina Rinehart it came by surprise the large amount of media components in which the Walt Disney Company owns. The idea of a ‘public sphere’ and the way in which individuals come together to share opinions and thoughts based on the fundamental topics within society, which often are under the medias biased opinions such as the idea of same-sex marriage and the conflicting perspective of equality within society.

Over the duration of the past six weeks and the challenging blog posts, I have interpreted many topics of the media and my knowledge of these has dramatically increased. The concept of the blog posts has allowed me to develop my own opinions, and to allow me to reflect upon society around us. By looking and commenting on other student’s blog posts it has been interesting to see different views and opinions on a specific topic, and encouraged and supported my understandings of these.


Same-Sex Marriage Beleafs

“Mckee states that the public sphere is a metaphor for thinking about how individual human beings come together to exchange ideas and information and feelings about what matters to them in a ‘liberal’ society.”[1] With most of the media today contributing towards the public sphere, the social networking website Beleaf has been one to grab my attention. It is aimed to create an environment for individuals to post their opinions on fundamental topics that matter to society, whether it be locally or globally. Beleaf gives individuals a voice about politics, religion, society or even the environment through reflection upon their beliefs, perspectives and inspirations.

The idea of same-sex marriage being wrong is an issue which creates individuals to have conflicting perspectives, this then leads to a discussion being carried out within the public sphere (in this case Beleaf). The idea of equality amongst society is one of the many aspects which peoples beliefs and perspectives largely influence and the idea of the notion of same-sex marriage is one to create many conflicting thoughts.

With the responses of many users of this particular social networking site, we are able to see beliefs interfering with the ‘rights’ of same-sex marriage and the influence of religions such as Christianity. As Alexander King stated “ if Christianity says no, then all the people with authority to say yes or no, must completely disregard their whole belief system in order to authorise it, and this is something that will not happen.” This is then contradicted by Eros Kannis who describes the way that peoples religion shouldn’t influence their judgements of others, which is then differed by Michael Crush who puts forward the idea that “legislation states marriage to be between a man and a woman.” This is only one thread with already three conflicting ideas, beliefs and opinions, allowing each individual to discuss what they believe is the correct way to address/approach/discuss the idea of same-sex marriage.


[1] Turnbull, S 2014, Week 5: Media Mythbusting: Big Brother Is Watching You, BCM110 Introduction to Communication and Media Studies, The University of Wollongong, delivered 1 April 2014.

Beleaf, accessed 07/04/2014, http://yourbeleaf.com

Kannis, E 2014 ‘What is so wrong with same-sex marriage?,’ weblog post, Beleaf, 6 April 2014, accessed 07/04/2014, http://yourbeleaf.com/what-is-so-wrong-with-same-sex-marriage/

We’re all in this together

The media is defined as “communication channels through which news, entertainment, education, data or promotional messages are disseminated.”

Majority of media publicity is often biased to individuals opinions, yet who owns the media under which these opinions are published? The media in Australia is said to be owned by only a few people who perceive high power, those being Rupert Murdoch, Bruce Gordon, Kerry Stokes and Gina Rinehart. Although media influences can now travel across the globe in seconds through technology.

The Walt Disney Company is an American diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.[1] It is the worlds third largest global media company which is not only famous for the movies that most of us assume when we read Disney, but The Walt Disney Company owns the ABC after its merge in 1995 with the television network. Below is a chart of the breakdown of The Disney Company’s ownerships.

In 2013 the company made $45 billion revenue compared to the $23 billion it made in 1998. This shows the influence in which this has upon countries as it expands globally with the information that many of these ownerships have providing society with a reliance to help make social and political decisions which are obtained through their influences.

“The economic strength of media conglomerates increases their position in society so that they become powerful institutions with substantial political power. According to Bagdikian (2000: viii) the largest media giants have achieved alarming success in writing the media laws and regulations to favour the interests of their corporations rather than the interests of the general public.” [2]
This creates bias opinions as the producer chooses what they wish to publish, creating debates within readers as they argue which opinion they should believe as the media and the writers opinion influences their perspectives.


[1] Disney, 2014 ‘Company Overview,’ The Walt Disney Company http://thewaltdisneycompany.com/about-disney/company-overview

[2] Meir, W Unknown ‘Media Ownership – Does It Matter?,’ Lirne http://lirne.net/resources/netknowledge/meier.pdf

Unknown, 2013 ‘Democracy in Australia – Media concentration and media laws’, The Australian Collaboration http://www.australiancollaboration.com.au/pdf/Democracy/Media-laws.pdf

Media Data Base, Unknown ‘The Walt Disney Company,’ The Media Data Base http://www.mediadb.eu/en/data-base/international-media-corporations/the-walt-disney-company.html

WGBH Educational Foundation, 2001 ‘ Media Giants,’ PBS http://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/disney.html

“White Is Coming”


Sony’s recent release of the PlayStation portable in the new colour of ‘chromatic white’ has enabled them to strive to promote the product. Sony’s “PSP White is coming” ad campaign is promoted on a billboard in the Netherland’s striving to bring consumers attention to the product. Although many consequences have arisen as individuals believe it has become a negative connotation that is closely linked to racism.

The use of the image where a white woman is gripping a black women by the jaw, suggests that white stands out and is overpowering, compared to the black which can barely be seen, bringing about the negativity of the way black people are treated and racially discriminated against within society today, and the way Sony is using this in defence for the distribution of their product. This places the different races in comparison to the colour scheme of this newly evolved device.

Sony’s “PSP White is coming” ad campaign is seen on billboards in the Netherlands’ which is depicted to be racist suggesting that consumers have taken the subject matter of the image as a concern to the society around them, and have therefore contacted the company of Sony in order to have it removed.

In defence to the gamesindustry.biz a spokesperson from Sony stated “All of the 100 or so images created for the campaign have been designed to show [the] contrast in colours of the PSPs, and have no other message or purpose.”[1] The images from the campaign have been removed since.

Sony apologized to those who may have been offended by the campaign as the cultural context of such a nationally recognised company is something that needed to be considered before the advertisement was published.

Reference List: 

[1] Stuart, K 2006 ‘Sony ad provokes race accusations’, The Guardian http://www.theguardian.com/technology/gamesblog/2006/jul/05/sonyadcasues?commentpage=1

Block, R 2006 ‘Sony pulls “PSP White is coming” ads in Netherlands’, Engadget http://www.engadget.com/2006/07/12/sony-pulls-psp-white-is-coming-ads-in-netherlands/

Block, R 2006 ‘Sony under fire for “racist” advertising’, Engadget http://www.engadget.com/2006/07/06/sony-under-fire-for-racist-advertising/

Copy Cat


What are the media being blamed for today and is this justified?

The media is being described as having influenced younger generations to participate in many negative aspects of society such as violence, the increase of obesity, the influence of bad behaviour and even cause a lack of communication. The connection between people’s consumption of mass media and their subsequent behaviour has been a question in the back of many minds over the years, beginning to question if what we watch has an effect on how we behave. Through the ‘effects model’ the explanation of violence within society is approached ‘backwards’ starting with the media and connecting this with surrounding social situations and the people involved.

The media’s depiction of violence is generally limited to fictional productions (such as The Powerpuff Girls and The Simpsons), when in fact we interact with violence just by watching the news.

‘The Simpsons’ is a fictional television series that relates dramatically to violence amongst characters, and the influences that certain characters have upon others. Through the Simpsons violence is represented as we view Homer chasing Bart around the house in a fit of rage, strangling him with items such as the telephone cord.

We see Homers actions influence Bart as he rebels against the school morals as he plays pranks on school teachers, brings a slingshot to school and even causes the principal to get in strife.In scenes like this that make us question whether Homers violence influences parents to believe it is acceptable to mistreat their children or even Barts actions to influence children to misbehave and rebel in school? Or are these shows seen as a outlet for others to view violent behaviour rather than have first hand experience of it?

Through this we see that media may have minimal influence on the violent behaviour of others, yet the society around them and their upbringing does play an important role from a young age.


  1. Gauntlett, David. ‘Ten Things Wrong with the ‘effects model’, in Approaches to Audiences – A Reader, Roger Dickinson, Ramaswami Harindranath and Olga Linne (eds) Arnold: London, 1998 http://www.theory.org.uk/effects.htm
  2. The Simpsons TV show is violent –  UK Essays, http://www.ukessays.co.uk/essays/media/the-simpsons-tv-show-is-violent.php


Me, Myself & I

This WordPress blog is designed for my Uni course enabling me to blog about everything I do. For my classes at Uni this is a little bit about me;
My name is Kate Scott and I’m currently living in Sydney, Australia in the southern suburb of Caringbah. I’m 17 years old and am currently studying Creative Arts (Graphic Design) / Communication and Media Studies after completing year 12 only last year. During my spare time I enjoy socialising with friends, reading, watching movies, playing tennis and even following social media. I like a diverse range of music, ranging from indie rock to singer-songwriter or even electronic/dance.
I have chose to study communication and media at UOW to develop my understanding of the internet revolution and aspects such as the media which may contribute to this, and the way in which this changes means of communication in our day-to-day lives. I hope in the near future to be able to combine characteristics from both Creative Arts (Graphic Design) and Communication & Media Studies allowing me to pursue a career in fields such as graphic/web/logo design, animator, advertising or marketing.

New day, New blog.

For my fellow Uni peers, or soon to be bloggers (or even existing bloggers which have the slightest clue what’s going on) this WordPress blog has been designed as a stream of communication across my uni courses (Creative Arts-Graphic Design / Communication and Media Studies). I’ve decided to combine both courses in the same blog but to make it easier BCM110 (the Communications and Media Studies Course) and CAVA101/CAVA102 (the Creative Arts course) have been clearly identified in the header up the top, and clicking on the link will bring up one single course rather than both combined.