Communication and Media

Research Project Development

In the previous post, I introduced my research task proposal which explores the present status of books and their growing irrelevance in the university environment. I have often questioned the reasons why students choose to purchase and view books digitally rather than physically or vice-versa. From my research, I hope to gain insight into the behaviours, attitudes and trends of students present within the university students environment, and the agents that contribute to this by focusing on the sample of current University of Wollongong students.

Over the past few weeks, I have refined the project and its accompanying research method by integrating feedback from students, academics and researchers. To accumulate qualitative primary research data I intend to distribute surveys and conduct interviews over the next two weeks. The use of surveys will enable me to obtain information from current University of Wollongong students on knowledge, attitudes, behaviours and behaviour intentions providing overall generalised and anonymous results using fixed questions. These will be conducted through Google Forms and distributed through social media, and educational platforms. Interviews on the other hand, will allow me to work directly with the respondent in an unstructured approach to gather present perspectives and attitudes towards technological advances as society begins to move away from books in their traditional written form and the impacts and/or benefits this has on individuals in their new form. Where available these will be conducted in person, or if unavailable over email.

My research project is effectively progressing as significant secondary research has been conducted surrounding the topic itself, and in relation to the university environment. With the survey ready to distribute over the next week I am looking forward to the responses that will be generated whilst taking into consideration all ethical guidelines. My project plan, communication plan and risk matrix have been completed to keep me on track with my progress and prevent and eliminate any potential risks.

I will be updating this site regularly so those who participate or express interest in the project can follow its progress, there will also be updates posted on twitter @katee_scott.


Research Proposal

Research Question: Is technology influencing university students to transition from physical books to digital books?

My research project is based on the present status of books in the university environment and their growing irrelevance. This is an investigation into the changing technology of books and reading, and the impact it is having now and may have in the future. My hypothesis suggests that “books are a dying phenomena”, and I am curious as to why students choose to purchase and view books digitally rather than physically.  This concept was formed as textbooks are becoming easily accessible in digital versions, with the idea first surfacing when the Department of Education began distributing laptops to year 9 students in 2009 with School’s Choice reflecting on how “the laptops are moving the classroom environment into the future.”

I hope to investigate the agents that contribute to this and reflect on how it has changed from past generations to now, and if the evolution of technology has played a major role in this.

For my primary research, I intend to use a variety of quantitative and qualitative methodologies including personal reflection, questionnaires (conducted through an online site used to determine preferences and reasons behind the choices of participants) and observation (consisting primarily of viewing actions in the university environment) which will be supplemented by extensive secondary research consisting of, but not limited to, newspaper and journal articles that I find relevant to the progression of the changing physicality of books. I intend to focus my primary research on university students, but will draw on secondary research outside of this.

While undertaking this research, I intend to integrate ­­all ethical considerations surrounding the data I plan to collect, as well as being conscious of the potential of any personal bias. I aim to respect the privacy of all participants ensuring I have their consent to share information and responses which they supply.

Through this research project, I hope to learn, understand and discover the debated role of books and technology in the university environment. Through both my primary and secondary research, I aim to broaden my understanding of the topic by reflecting upon it at a macro scale. I hope that this reveals the future of books and the impacts this will have on the lives and education of university students.

Japan: Can You Or Can You Not? Revisited

Digital Asia

The experiences of social conventions vary immensely across the globe. From Andrei Mamor: Social Conventions, conventional rules have an arbitrary nature. This means that we should be able to determine an alternative rule to achieve the same purpose, and if the conventional rules are not followed within the community they lose their specific purpose. But why do people follow conventional rules? It is tied to the fact that others follow it too, and therefore it becomes a recognisable expression that indicates a specific purpose. For example, in Australia consider the convention of saying “hello” when we answer the phone, the same response reflects the manifest feature as an expression that enables the caller to recognise that someone has answered.

What I didn’t realise, is just how different these are translated across cultures, this was seen in my first YouTube encounter in ‘Japan: Can You Not?’ where I…

View original post 723 more words

Ethnographic Experience of Japanese Social Conventions

Digital Asia

For my individual research project I have decided to examine Japanese cultural conventions via YouTube. As Ellis outlines, autoethnography “is an approach to research and writing that seeks to describe and systemically analyse personal experience in order to understand cultural experience.” This includes the manners, customs, and ‘Japanese way’.

As stated on Inside Japanese Tours, Japanese people grow up picking up the subtleties of the unique culture as they progress through life, respecting both the invisible and varied societal rules. However, to someone who has not grown up in this culture, and as a foreign visitor this can seem extremely complicated.

To reflect on my past autoethnographic experiences I must engage with the statement “about epiphanies that stem from, or are made possible by, being part of a culture and/or by possessing a particular cultural identity” (Ellis). By investigating Japanese social conventions without travelling to Japan the largest influence…

View original post 571 more words

Re-examining Gojira (1954)

Digital Asia

Re-examining my first post for DICG330 ‘Autoethnography and Gojira (1954)’, I have developed deeper concepts and knowledge surrounding this subject, including autoethnographic research. To recap:

“autoethnography is an approach to research and writing that seeks to describe and systematically analyze personal experience in order to understand cultural experience” (Ellis 2011).

In my first post, I expressed my thoughts and experience of the film, Gojira (1954), which is “viewed as a thinly veiled critique of the incendiary and atomic bombings of Japan during World War II.” One of the main assumptions that I researched in relation to Ishiro Honda’s 1954 film was the metaphorical concept of nuclear warfare. Buchman (2015) states that, “the film might be a monster movie at first look, but beneath the surface the film is a profound political statement against the use of nuclear weapons in warfare.” This comes as World War II…

View original post 444 more words

Autoethnography and Gojira (1954)

Digital Asia

Autoethnography is a qualitative research practice that forms from analytically looking at experience. It is the way we study the formation of ourselves, as it requires self-reflection and writing to explore personal ideas and realizations that occur, and are made possible due to being part of a culture and/or from possessing a specific cultural identity.

As Ellis states, Autoethnography

“acknowledges and accommodates subjectivity, emotionality, and the researcher’s influence on research, rather than hiding from these matters or assuming they don’t exist.”

gojira-790x569(Gojira: The Japanese Original)

The concept of Autoethnography relates to Digital Asia as I reflect and write on the similarities and differences that occur between cultures, specifically in the industry of film. Watching the film Gojira (1954) explored a whole different side of film which was a new experience for me. I found it extremely interesting and thought provoking once I got past reading the subtitles at the…

View original post 404 more words

I Like The Real You More Than The Instagram You


A persona is defined as “the public image you present to the world.” However, social media allows us to become the gatekeepers of our own life deciding what makes the cut and what doesn’t, and therefore alters our ‘online persona’ in comparison to our ‘real-life persona.’

And as Erin Pierce states in her article Picture Perfect: How Social Media Skews Our Perception Of Reality 

“A picture is worth a thousand words… or is it?”

She questions if we really think about what we post online before we post it. For example, take an Instagram post from your summer break such as a photo on a road trip with a friend. Were they as accurate and fun as you filtered them out to your followers? (Engage in the comments or on twitter at @katee_scott) and don’t worry if you have, I’m guilty of this too, but this represents just how easy it is to alter your persona online.

Take the instance of 18 year old Australian teenager Essena O’Neill who with over half a million followers on Instagram quit the platform as she described it as

“contrived perfection made to get attention.”

By making an income through marketing products on this platform, Essena took to the Instagram by manipulating photos and captions to represent how individuals strive to be ‘popular’ online to validate themselves. It illustrates how individuals feel ‘happy’ and ‘idolised’ by there followers when in reality none of that truly matters, and therefore reflects on how her online persona became too fake and she was no longer her true self online.


Frohlich, T 2015, Social Media: Reality vs. Perception, OdysseyOnline, viewed 10 May 2016, <>.
Hunt, E 2015, Essena O’Neill quits Instagram claiming social media ‘is not real life’, The Guardian, viewed 10 May 2016, <>.
Pierce, E 2015, ‘Picture Perfect: How Social Media Skews Our Perception Of Reality’, Read UnWritten, viewed 10 May 2016, <>.

You Don’t Have To Be Trained To Be A Citizen Journalist of #FERGUSON

Bruns, Axel (2007) Produsage: Towards a Broader Framework for User-Led Content Creation. In Proceedings Creativity & Cognition 6, Washington, DC.
Kalter, L 2012, ‘With one photo a day, citizen journalism project rallies a community’, ijnet, 19 July, viewed 3 May, <>.
Martin, G 2014,’3Qs: Citizen journalism in Ferguson ‘, News@NorthEastern, August 20, viewed 3 May, <>.
Sawers, P 2012, ‘Two worlds collide: Twitter, the butterfly effect and the future of Journalism’, thenextweb, 15 February, viewed 3 May, <>.


Taking On Remix Culture Obama Self


Remix culture‘ is defined as the “act of rearranging, combining, editorializing, and adding originals to create something entirely new.” Henry Jenkins states

“I believe there is no artistic work in existence that everyone on planet earth would unanimously agree is ‘good.’”

This is due to the net result of the medium evolving, and with this in mind we are able to establish the concept of remix itself as including anything from music-mash up, to political parodies, even extending to fan made videos.

When looking at political parodies as a form of ‘remix culture’ it engages with the use of satire for entertainment purposes by creating work to imitate, make fun of, or comment on an original work. For example, the political remixes of Barack Obama use satire to voice opinions and give individuals the chance to be heard. The plethora of these remixed videos were created before the US Presidential Elections as a tool for communicating a message to empower individuals in the digital age, and I believe it allows a wide audience to perceive serious issues in a different way. Below is an example of Barack Obama’s speeches remixed to create Drake’s original song Hotline Bling.



However, due to the filtering technology it becomes hard to determine whether the creators of the ingenious videos are wrongfully exploiting aspects of copyright infringement and ethical problems. However, I believe when making any form of remix it is important to take into consideration previous work and qualities of the original author. Do you believe that remixes do violate the copyright in pre-existing work? Or do you think there should be a different way for copyright laws to address what constitutes a remix being considered copyright?

Jenkins, H 2008, What Is Remix Culture?: An Interview with Total Recut’s Owen Gallagher (Part Two), Confessions of an Aca-Fan, viewed 21 April 2016, <>
Jessell, M 2013, Remix Culture: Rethinking What We Call Original Content, Marketing Land, viewed 21 April 2016, <>
Powell, V 2015, Obama Remixes Drake’s ‘Hotline Bling’ – Hilarious!, Inquisitr, viewed 21 April 2016, <>

Source 10: The 10 Most Annoying Things About Using WordPress

Ewer, T 2015, The 10 Most Annoying Things About Using WordPress (and How to Make Them Go Away), Wpmudev, weblog post, 12 August, viewed 18 April 2016, <>.

Tom Ewer examines the use of WordPress as an online medium. In his weblog he highlights problems that are commonly experienced. In particular, WordPress offers flexible constructs, and enable users to rapidly create data. However, limitations are faced when managing a WordPress blog including slow loading images, Facebook posts not displaying correct images, and themes that look awful on mobile devices. The weblog concludes that, problems are “certainly not impossible to solve”. Here it becomes useful to consider and determine how WordPress could have a negative effect on the overall outcome of this project, and therefore the research behind using this platform to communicate our message concludes that it may not be ideal, and another platform could improve the overall outcome and audience engagement.