Research Project Development

In the previous post, I introduced my research task proposal which explores the present status of books and their growing irrelevance in the university environment. I have often questioned the reasons why students choose to purchase and view books digitally rather than physically or vice-versa. From my research, I hope to gain insight into the behaviours, attitudes and trends of students present within the university students environment, and the agents that contribute to this by focusing on the sample of current University of Wollongong students.

Over the past few weeks, I have refined the project and its accompanying research method by integrating feedback from students, academics and researchers. To accumulate qualitative primary research data I intend to distribute surveys and conduct interviews over the next two weeks. The use of surveys will enable me to obtain information from current University of Wollongong students on knowledge, attitudes, behaviours and behaviour intentions providing overall generalised and anonymous results using fixed questions. These will be conducted through Google Forms and distributed through social media, and educational platforms. Interviews on the other hand, will allow me to work directly with the respondent in an unstructured approach to gather present perspectives and attitudes towards technological advances as society begins to move away from books in their traditional written form and the impacts and/or benefits this has on individuals in their new form. Where available these will be conducted in person, or if unavailable over email.

My research project is effectively progressing as significant secondary research has been conducted surrounding the topic itself, and in relation to the university environment. With the survey ready to distribute over the next week I am looking forward to the responses that will be generated whilst taking into consideration all ethical guidelines. My project plan, communication plan and risk matrix have been completed to keep me on track with my progress and prevent and eliminate any potential risks.

I will be updating this site regularly so those who participate or express interest in the project can follow its progress, there will also be updates posted on twitter @katee_scott.

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